What's a Landing page?
Landing pages are standalone web pages that encourage visitors to take a specific action. They can be used for a number of different purposes. The most common types of landing pages are:
- Sales Page
- Order Form
- Lead Generation
- Event Page
- Download Page
- Thank You Page
Whatever your landing page is used for, it should have just one goal and one desired outcome, unlike a website homepage that has many different paths a visitor can take. Most landing pages rely on a headline, subhead, body copy, social proof, and a call to action to catch attention and drive conversions — whether that means a purchase or opting in for an email list.