Marketing is like dating: Just as you wouldn’t ask someone to marry you on a first date, you shouldn’t ask your customers to buy your main product the first time they become aware of your brand. Marketing is understanding your customers and presenting them with the right information and offers at the right times — ultimately nurturing them into customers and referrers of your brand.
Your website was likely designed to appeal to a broad audience, so your message isn’t specific, and people might not connect with it. Instead, sending traffic to landing pages that are targeted to the individual audience you’re targeting allows you to focus on one specific goal or offer. Tacoma Studios create conversion-driving pages for any goal you have in your business.
There are a few ways for your page visitors to get to your landing pages:
PAID ADS You pay to advertise your landing page on the internet. Paid ads are an easy way to direct traffic from Facebook, Google or similar sources to your landing page.
EMAILS You can send emails with links to a landing page.
YOUR WEBSITE You can create buttons and links on your website to drive visitors to strategic landing pages. SEARCH ENGINES You can organically direct those searching for related information to the landing page.
Marketing and sales, a “funnel” refers to a series of events or interactions with a customer or lead that are predetermined. Funnels are intended to guide a customer or lead from point A to point B – point A might be having no awareness of a product, and point B might be purchasing it.
Broken funnels or no funnel at all means lost customers and lost revenue. Do you know your customers journey?
At Tacoma Studios we are experts and building effective funnels. Turn traffic into paying customers.
Anyone who says automation removes the human element in your business is doing it wrong. Automation assures nobody will slip through the cracks, receive an irrelevant or untimely message, or feel ignored by your business.
Automation doesn’t sleep, forget or take breaks. If someone opts in to an ebook in the middle of the night, your delivery sequence isn’t in the middle of its REM cycle — it’s making sure there’s a copy of your ebook delivered to that new lead’s inbox within minutes.
At Tacoma Studios we build systems that work around the clock. Meaning your customers are getting the consistent and pleasant experience they desire. The messages you wrote and designed are still from you, but they’re being organized and delivered without having to press send yourself.
Turn your business into an online selling machine
Copy Right Dsruptve, LLC.