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Anatomy of a landing page

Headline

The headline is the most important part of your Landing Page

Images or Video

A great image or video can be more impactful than the body copy.

Body Copy

Your body copy is where you go into more detail about your offer.

-Allay fears and address potential problems your visitors might have.

-Reinforce the benefits of your offer and provide solutions to a the problem

-Encourage visitor to click your call to action

Call to Action

This is where a visitor clicks to convert.

Above the Fold

Refers to the upper section of a Landing Page that is visible without having to scroll

Trust Elements

Customer testimonials, awards, partner logos, and security badges validate and tell visitors your business can be trusted,.

Forms

Forms are used to easily collect information and complete essential building actions such as adding contacts to your mailing list

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